Snow Patrol drummer Jonny Quinn has told UTV the band are now “recharged” after having a break from music and they are ready to get back to the studio to record their new album.
The Northern Ireland musician was speaking in Belfast on Thursday at an event where he was addressing business figures on how new technology has impacted the music industry.
“It’s our 20th year together so we’ve had a long overdue break,” said Jonny.
“I think we needed to give everyone a break. We sort of felt like we were playing every festival, every year and we were always about – an omnipresence.
“Now we are recharged and ready to go again.”
On what kind of sound the new album might bring to their legions of fans, the drummer added: “We don’t really know what that sound is going to be until we get into the studio. But it will always be melodic driven songs – that’s what Snow Patrol do.
During the event at Titanic Belfast, Jonny, who away from the stage runs a music publishing company, credited Ed Sheeran for blazing the trail in harnessing social media to get ahead in the music business.
He said the singer-songwriter taught frontman Gary Lightbody and the rest of the band how to use the power of Twitter when he toured as their support act in North America in 2012.
Jonny continued: “(Ed) was telling us about when he started out and he couldn’t get any of his music on radio but he had a million Twitter followers, and basically he asked his Twitter followers to tweet Radio One and say ‘play Ed Sheeran’, and they all en masse hit up Radio One.
“And when they looked at it they realised, ‘that’s our age group, that’s who we are meant to be appealing to’, and they started playing him because they just couldn’t resist this en masse.
“That, for us, was learning about how he could mobilise, with no money, no marketing spend – it would have taken £100,000 to do anything – to move the dial.
“He was also very good at it, he adopted it very early before anyone else, so he was able to use that tool and now he’s got 12.5 million Twitter followers.”
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